It’s Day 357 of the Pink Collar Savvy & Chic on Purpose Project and an offer to teach a third Zumba class enables me to keep building my business a brick at a time. If I view my agency, Pink Collar Savvy & Chic, as a building, each of my roles ––author, life coach and speaker –– is a level that produces a stream of income. I’ve also begun to monetize this blog and am making a bit of money here…But because I’m still growing my fan and coaching client base as well as securing speaking engagements, having a steady foundation of income is a good thing. Add to that the fact that I’m a debut novelist with only one novel, Seasons of Her Soul, under my belt with sales subject to flux, as are client schedules. This and gaps between speaking opportunities make teaching Zumba consistently every week a welcome source of consistent income. It wouldn’t be enough if I was the primary or sole breadwinner…Thankfully, I have a wonderfully supportive husband who is our family’s main provider. That solid foundation, along with another Zumba class strengthening it put me firmly in position to keep building my business a brick at a time.
As a Pink Collar Savvy & Chic on Purpose entrepreneur, operating a start up business is a dream come true. At times I regret the fact that I didn’t stay home after my divorce and pursue my dream of being a full-time writer. Then I remember that my time working for others developed my coaching, leadership, speaking and yes, writing skills. In fact, I probably wouldn’t have discovered coaching without being promoted to a Leadership Coach role when I applied for another position. I even discovered Zumba while working at a school readiness fair when I was a Family and Community Services Specialist. I suppose all of my workplace experiences could be considered foundational in building Pink Collar Savvy & Chic. Getting to teach a dance class that provides fun, fitness (faith on Sundays), models the healthy lifesylte I advocate for my clients, and is yet another foundational piece means I’m not only building my business a brick at a time but making it a success, too.
How are you Pink Collar Savvy & Chic on Purpose about making income that allows you to build your business or to pursue other interests?
It’s Day 361 of the Pink Collar Savvy & Chic on Purpose Project and last night I got to see how other writers brand their products and am beyond impressed with these marvelous marketing mavens! The topic for this month’s monthly writing group meeting was on marketing our materials. Authors of children’s books, devotionals, dystopian, fantasy, historical fiction, non fiction, poetry, regency romance, short stories, time travel and contemporary women’s Christian fiction like me, brought banners – little and life sized, book cards and marks, candy, crayons, giveaways, resources, stationery, stickers, stuffed animals, and any number of other materials emblazoned with our brands, logos, and names. In addition, each of of shared the social media and technology strategies we utilize from the ones that have been around for a while – like blogging and Facebook (the only gentleman in the picture but not in the group has a HUGE FB following), to software programs that can customize printed pieces as well as a Vista Print designer. In my relatively new role as secretary, I took several pics and plan to post them on our group’s Facebook page next week. I got inspired by the creativity and dedication displayed by my writing tribe and look forward to sharing more about these marvelous marketing mavens!
As a Pink Collar Savvy & Chic on Purpose author, I’m so thankful to have found this group. Several members are published, many are well on their way and some are award winning. Self-published, traditionally published and e-published are among our ranks. We come together to critique one another’s work, discuss writing and publishing, to share information and just to lift one another up. It’s so obvious that we speak the same language – if not the same genre – and often talk for long after the meeting is over. Last night, five us women stood in the parking lot laughing, learning and simply loving on each other…Warm and fuzzier aside, these women know their stuff and give constructive criticism that sometimes hurts but helps much more. Because I want to make my readers’ experience the best it can possibly be, I take their feedback to heart. To give you a great reading experience, I have to get the books into your hands – or on your screens. All the more reason to maximize the knowledge of these marvelous marketing mavens.
Are you Pink Collar Savvy & Chic on Purpose about marketing your brand or business? How can you maximize the knowledge of mavens in your field?
It’s Day 359 of the Pink Collar Savvy & Chic on Purpose Project, and as I prepare to share how I’m marketing my book, Seasons of Her Soul, at writing group tomorrow night, I’ve got branding on the brain and couldn’t help but post about my Savvy & Chic Swan Snow Globe. After spending the morning on the phone dealing with some ongoing Ds, I got an unexpected call from my mentor. She educated, encouraged, empowered and equipped me – all in one call. Our relationship is evolving, and I’m excited that we also scheduled lunch to celebrate our upcoming birthdays. We’re also celebrating my continued growth as a professional. She played a key role in helping me identify my target audience and unique value. Then when I told her I’d chosen the swan as my logo, she coined “The Swan Experience” after I shared the truly transformational image coaching experience I had with a client she’d referred to me. I wanted to describe the life coaching I provide for women and added: “Minimizing barriers; Maximizing women’s beauty and best lives – through total transformation. – Because you’ve always been a Swan.” You readers encouraged me to add the crown to the logo design, so she is crowned with beauty, grace and strength. All this considered, I’m absolutely delighted to have found a piece of decor that embodies so much about my brand – a Savvy & Chic Swan Snow Globe!
It’s amazing to me how many swan pieces have come my way/I’ve discovered since making it my logo. Or perhaps they were always there and I just didn’t notice. A case of what you look for, you find…Either way, now I’ve got my eyes wide open and on the lookout for beautiful, functional pieces for event set up, decor, marketing, etc. Apparently my Swan Sisters do, too, because they’ve gifted me with business card holders and note pads. In many ways, it’s opened up a whole new passion for me.
As a Pink Collar Savvy & Chic on Purpose entrepreneur, I believe the devil’s in the details. I’m trying to make my brand easily recognizable – aesthetically and in the way it not only looks but feels. Rachel Ashwell, founder of Shabby Chic, is one of my greatest inspirations. I admire her eye for beauty and giftedness in creating it wherever she goes. Not only that, she’s a Pink Collar Savvy & Chic business woman. Having this gorgeous Shabby Chic inspired symbol of my business in my home – I have a Simply Shabby Chic Christmas snow globe – speaks to me and keeps my creative juices flowing. Right now, she lives on the living room hearth – which is visible from my office/dining room – so she might get moved. Five-year-old Izzy loved my SSC Christmas globe, too and couldn’t resist picking it up… Much as I adore her, Mimi wouldn’t be happy if she broke my Savvy & Chic Swan Snow Globe!
What symbols or logos speak to you as a person? An entrepreneur. How can you be Pink Collar Savvy & Chic on Purpose about incorporating them into you home or office?
Be Savvy & Chic ,
~Pink Collar Coach
To preview/purchase the print or Kindle version of my debut novel, Seasons of Her Soul, please visit Amazon.com at
Pink Collar Savvy & Chic business cards with the final logo arrived in the mail yesterday and MADE.MY.DAY. Thanks so much to everyone who gave ideas, provided feedback and weighed in on the process. Collaboration is beautiful! If you have an creative and/or business idea, go for it. There’s so much support from other amazing women like you.
It’s Day 360 of the Pink Collar Savvy & Chic on Purpose Project and I’ve spent the day preparing my stories and segments for this Saturday’s “Overcoming the Fear Factor” workshop. For the last six years Pink Collar Savvy & Chic has partnered with High Heeled Success to present public workshops. We’ve repeated some but created fresh, new content for this one. That being the case, following our prep conference call yesterday, I got cracking on what which of my personal stories I’d like to share and how I’ll add unique value to the segments I’ll present. In doing so, I realized I really have come along way in facing my fears head on and wrestling them to the ground vs. my old MO, which simply running scared. Even if you’re not attending the workshop, I hope you’ll check out the “High Heeled Success Steps for Overcoming the Fear Factor” flyer.
For the longest time, most of the stories I shared revolved around the professional experiences I had in the workplace. A little over a year ago, however, I began the Pink Collar Savvy & Chic on Purpose Project, where I blog daily. That served as the catalyst for me finally getting over my social media angst and posting regularly. Soon afterward, I bit the bullet and began to operate my life coaching business full-time. Next, I published my debut novel, making a lifelong dream come true. This led to speaking engagements beyond what I’d done before. My point? Now my stories are drawn from my experiences working for myself. And like Maya Angelou said, “Nothing will work unless you do.”
Here’s what I’ll cover:
Rapport/My Personal Fear Story – Fear Is a Liar and The Truth About Lies
Fear Truths Story – Talking to Myself vs. Listening to Myself
Fear Truths Bullet Point (segment) – Pushing through fear is less frightening than fear caused by helplessness
Fear Game Plan Story – Pink Collar Savvy & Chic On Purpose Project (Blog)
Fear Game Plan – Chronicle It! Story – Full-time Fear Buster
As a Pink Collar Savvy & Chic on Purpose entrepreneur, life coach, author and speaker, I’m so thankful I’m not letting fear win. I say that present tense because it’s an ongoing battle. Much of the time I do the work and fight scared. But it’s just like when I was in elementary and grade school, where I did more than my share of fighting. I was small and quiet. And I sure didn’t look like I posed a threat. So I got picked on. Easy target, right? Wrong! I was small but scrappy and had a mouth on me that could annihilate a foe without uttering a foul word. Once I’d fought a few bullies – scared – I got a reputation for being a formidable opponent. Mostly because I called the bullies out for what they really were – cowards. And it’s the same today. There are always new barriers and challenges that try to bring me down, but I look Fear right in the eyes and speak the truth: You’re a Liar. Armed with Truth – “God has not given me a spirit of fear, but of love, power and a sound mind” on my side, I’m up for the challenge of Full-Time Fear Busting and presenting my stories and segments at our Steps for Overcoming the Fear Factor workshop.
What fears hold you back in your personal and/or professional life? How can you be Pink Collar Savvy & Chic on Purpose about overcoming the fear factor? Perhaps it’s joining us for the workshop. If interested in attending High Heeled Steps for Overcoming the Fear Factor, please shoot me an email at firstname.lastname@example.org. Thanks!
It’s Day 335 of the Pink Collar Savvy & Chic on Purpose Project and my collaboration with a Pink Collar Savvy & Chic entrepreneur demonstrates how our ventures – coaching and coffee – are small businesses with big benefits. Lianne Nowak and her husband own our local coffee shop, Coffee Beans & Brew. I’ve been a regular customer from the time the doors opened in 2006, if I’m not mistaken. I could run across the parking lot and grab a cup when I worked next door in an entry level child care center position right after I became homeless. Back then, staff often sported “Star Quality, Less Bucks” shirts that proclaimed a truth customers still attest to. Now their cards read “Feels Like Home” and that statement is just as true. The shop is known for its comfy atmosphere as much as it is for the coffee. Over the years, CBB has remained a constant throughout my evolving career transitions. When I’d worked my way up to Leadership Coach status, it was a great site to work on post and prep for sessions remotely. And being a director of a coaching program required a daily morning trip through the drive through for a huge Skinny Vanilla Latte. Today, I meet many of my coaching clients in this office away from home, located mere minutes the PCS&C headquarters. For Lianne, owning the shop and often serving as barista has afforded her the flexibility to be present for her son and to pursue her other interests – like Pure Romance and decorating gorgeous wedding cakes. Coaching and coffee have allowed both of us to build our best personal and professional lives. I’d say those are huge benefits from small businesses!
As a Pink Collar Savvy & Chic on Purpose life coach, author, and entrepreneur, I’m delighted to work with Lianne to host the first book signing for Seasons of Her Soul, my debut novel. She goes above and beyond to ensure Coffee Beans & Brew feels like home, including baking delectable pastries and the best chicken salad I’ve ever tasted. And because it feels like home, it’s an ideal gathering spot for the community, a Coffee & Connect Book signing, and coaching clients! The fact that I get to coach clients at a place that has served as a haven while I minimized my own barriers in order to maximize my best personal and professional life is not lost on me. Doing it over a great cup of coffee makes it even better. Another way the coffee and coaching small businesses go hand and hand and yield big benefits.
It’s Day 309 of the Pink Collar Savvy & Chic on Purpose Challenge and I’ve spent the last few days practicing what I preach – as in minimizing my challenges and maximizing every chance I get. I’m not gonna lie about it – the devil has been busy throwing every D he can my way – dysfunctional relationships, discouragement, discrimination. It’s like what I say about coaching around the Ds – You name it, I deal with it in coaching. Well, you name it and I’ve dealt with it in my personal or professional life recently. But rather than letting the Ds get me down, I’ve let push me forward – to promote the Pink Collar Savvy & Chic brand, to grow the coaching agency and to promote my debut novel, Seasons of Her Soul, while working on the sequel, Hold On Her Heart. It feels good to be able to accomplish what I encourage my coaching clients to do: Minimize the challenges and maximize the chances!
After teaching Zumba yesterday, I did a complimentary life coaching session with a potential client and she found it so beneficial I didn’t have to ask for the commitment – she initiated. It’s exciting to see my list of clients grow slowly but surely – and they’re truly my target audience – professional women who are facing personal barriers that negatively impact their performance. By addressing their Ds, I prevent derailing and support them in living their best lives and being the best savvy and chic version of themselves. And I try to do it all to His glory. When there are tears during a session – often tears of release – because they can finally talk about their struggles – I know I’m living my purpose. Wonderful as it is that coaching clients “make the cash register ring”, that knowledge that I’m serving women is what I value as priceless.
As a Pink Collar Savvy & Chic on Purpose entrepreneur, getting a business up and going is not for the faint of heart. I probably work harder now than I did in my highest level position working for others. Though I’m sometimes viewed as someone who might not have gumption – that has more to do with my shorter stature and softer speaking voice than anything else – I do show initiative to make things happen. That characteristic is serving me well in trying to make Pink Collar Savvy & Chic work. And I need all the get up and go I can muster when the Ds threaten to make me feel like giving in instead. On my own, I can do nothing. But when I take my eyes off of the challenges, and focus on the chances I have to live the personal and professional life God has for me, I’m able to minimize and maximize on.
How about you? How are you being Pink Collar Savvy & Chic on Purpose to minimize the challenges you’ve faced in your personal or professional life lately? How are you maximizing the chances your’e been given on the home-front or in the workplace?