What’s Your Why?

What’s Your Why?

Yesterday, Day 135 of the Pink Collar Savvy & Chic on Purpose Project whizzed by and before I knew it, it was after midnight. Since I’d technically missed my deadline, I decided I’d wait and post tonight. Though I’ve only missed writing a handful of days from May 1 until now, I still don’t like to because of the reason I started blogging daily in the first place. Why do you blog every day? you many wonder. Christy Wright, the author of Business Boutique, puts it this way: What’s your why? 

When I went through the abusive situation that caused me to lose practically everything, even after things got better, I was nevertheless incapable of writing for almost two years. In a sense, that time was stolen from me. Now, as I continue to cope with the trauma of that abusive relationship, I’m determined not to let history repeat itself. And, I’m also determined to find purpose in the pain so that I can bless, coach, encourage and inspire other women to live their best lives – even if life just isn’t good – or at least doesn’t feel that way. I live to show women if I can come out on the other side of practically every personal and professional barrier to living a life I love, so can you. That’s my why. Women are my why.

Last week, I met with a Pink Collar Savvy & Chic Swan who got there the hard way. Today she’s very accomplished as master degreed entrepreneur and non-profit owner, recent Forty Under Forty winner, and a member of nearly every worthy board you can imagine. As she explained the support services her non-profit provides for teen parents and their families, I asked, “How old were you when your daughter was born?” When she promptly answered, “Sixteen”, I knew I’d asked nailed the question and hit on her why. It explains the boundless energy and devotion she applies to serving teen parents. Because she was one of them, she has a huge heart for them.

Pregnant Woman Holding Belly - JPG

When we know our why, it motivates us and makes everything, including the mundane, doable – no task is too big or too small. It  makes it easier to get out of bed early to go deal with an emergency at your center when you were scheduled in late. It gives you the patience you need to work with your homeschooling child when patience is running thin on both sides. It keeps you from losing it with that boss, co-worker, direct report, or team member even though you were just an inch from going there. And it gets you to go the extra mile to serve them instead so that your clients and customers get the service they need. When you know your why, it’s forever in your sights and keeps your eye on the prize.

As a Pink Collar Savvy & Chic Coach, the Pink Collar Coach ; ), who knows my why, Business Boutique is helping me to focus on it. When I feel discouraged by posts I believe will  resonate and they fall flat, when I struggle to reach my target audience and wonder why I can’t seem to break through to more women, when I feel I’m floundering in the dark, my why reminds me: In the woman from Zumba who comments on how I’ve inspired her; In the new mom who says I’ve given her the motivation to get back to writing when the kids are down; In the former co-worker who says reading the blog is her morning treat. Those women shine light into the dark places and illuminate what was there all along. Them. You. My why.

So, Pink Collar Savvy & Chic Swan, whether you’re working on the home front or in the workplace, what’s your why?

Be savvy & chic,

~Pink  Collar Coach


Savvy & Chic Self-Imposed Business Bootcamp – A Resource for Starting and Growing Your Business

Savvy & Chic Self-Imposed Business Bootcamp – A Resource for Starting and Growing Your Business

Day 126 of the Pink Collar Savvy & Chic on Purpose Project has been rewarding. My business is growing and I’m excited that I’m able to live my purpose and turn a profit. That said, though I earned an Associates of Applied Business degree in Interior Design back in the early 90s, as a new entrepreneur who started my business over a decade into the new millennium, saying things have changed is a colossal understatement. Thankfully, my master’s degree in Leadership and Coaching included a course on starting a coaching practice, so I have that knowledge and have been putting it to use. Still, I felt like I could use some additional practical application tips and guidance to get me to the next level. Something like Business 101 or a business bootcamp would be awesome! Where do I sign up?

I’ve always been enamored with female entrepreneurs like Mary Kay Ash of Mary Kay, and did a lot of research on her while in graduate school. In fact, my capstone project for was on Pink Collar Professionals (I just have to capitalize it) using entrepreneurialism to shatter the glass ceiling. And as any of you who read my posts regularly know, Rachel Ashwell, the founder of Shabby Chic, has been one of the most influential women in my life. I own every book she’s ever written and most of the magazines that feature her work. She took a small business and turned it into an empire. Then lately there’s Joanna Gaines of Magnolia Homes and HGTV’s Fixer Upper fame who’s done the same. The book, The Magnolia Story inspired me to finally stop dreaming about my own business and to start doing it. In a short period of time I’ve gone from doing it on the side to going after it full-throttle. A business bootcamp is definitely in order…

That’s why tonight when I visited my local Christian bookstore, Life Way, to find a new novel for this weekend, a book in the Leadership section seemed to have my name written all over it. Business Boutique, by Christy Wright, is a Dave Ramsey (of financial wellness fame) publication. It’s subtitle: “A Woman’s Guide for Making Money Doing What She Loves”, reached right off the shelf and grabbed me. My business bootcamp! I thought as I snatched it up. I couldn’t wait to get home and dive in. Now that I’ve read the Foreword and Introduction, I’m mentally preparing myself to be in business bootcamp training mode until I’ve read it cover to cover.


As a Pink Collar Savvy & Chic on Purpose Chick who’s a self-proclaimed life-learner and entrepreneur, I adore a book that’s not only going to give me information, but is going to provide action steps so that I can put the info to use. I hope some of you are willing to follow me on my journey whether you’re just interested or are embarking on an entrepreneurial venture of your own. Either way, though the book is called Business Boutique, I’m approaching ti like business bootcamp. That just feels right. I’m looking forward to my training time, especially since I wasn’t drafted. I enlisted willingly and am glad to do my duty since it’s Pink Collar Savvy, Chic and self-imposed.

If you’re interested in the book, you can learn more at http://www.BusinessBoutique.com.

Be savvy & chic,

~Pink Collar Coach