Marvelous Marketing Mavens

Marvelous Marketing Mavens

It’s Day 361 of the Pink Collar Savvy & Chic on Purpose Project and last night I got to see how other writers brand their products and am beyond impressed with these marvelous marketing mavens! The topic for this month’s monthly writing group meeting was on marketing our materials. Authors of children’s books, devotionals, dystopian, fantasy, historical fiction, non fiction, poetry, regency romance, short stories, time travel and contemporary women’s Christian fiction like me, brought banners – little and life sized, book cards and marks, candy, crayons, giveaways, resources, stationery, stickers, stuffed animals, and any number of other materials emblazoned with our brands, logos, and names. In addition, each of of shared the social media and technology strategies we utilize from the ones that have been around for a while – like blogging and Facebook (the only gentleman in the picture but not in the group has a HUGE FB following), to software programs that can customize printed pieces as well as a Vista Print designer. In my relatively new role as secretary, I took several pics and plan to post them on our group’s Facebook page next week. I got inspired by the creativity and dedication displayed by my writing tribe and look forward to sharing more about these marvelous marketing mavens!

Dayton Christian Scribes. Me, Pink Collar Coach, in the blue shrug & print top with blue & bone. All Calvin Klein – TJ Maxx.

As a Pink Collar Savvy & Chic on Purpose author, I’m so thankful to have found this group. Several members are published, many are well on their way and some are award winning. Self-published, traditionally published and e-published are among our ranks. We come together to critique one another’s work, discuss writing and publishing, to share information and just to lift one another up. It’s so obvious that we speak the same language – if not the same genre – and often talk for long after the meeting is over. Last night, five us women stood in the parking lot laughing, learning and simply loving on each other…Warm and fuzzier aside, these women know their stuff and give constructive criticism that sometimes hurts but helps much more. Because I want to make my readers’ experience the best it can possibly be, I take their feedback to heart. To give you  a great reading experience, I have to get the books into your hands – or on your screens. All the more reason to maximize the knowledge of these marvelous marketing mavens.

Are you Pink Collar Savvy & Chic on Purpose about marketing your brand or business? How can you maximize the knowledge of mavens in your field?

Be Savvy & Chic,

~Pink Collar Coach



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