It’s Day 359 of the Pink Collar Savvy & Chic on Purpose Project, and as I prepare to share how I’m marketing my book, Seasons of Her Soul, at writing group tomorrow night, I’ve got branding on the brain and couldn’t help but post about my Savvy & Chic Swan Snow Globe. After spending the morning on the phone dealing with some ongoing Ds, I got an unexpected call from my mentor. She educated, encouraged, empowered and equipped me – all in one call. Our relationship is evolving, and I’m excited that we also scheduled lunch to celebrate our upcoming birthdays. We’re also celebrating my continued growth as a professional. She played a key role in helping me identify my target audience and unique value. Then when I told her I’d chosen the swan as my logo, she coined “The Swan Experience” after I shared the truly transformational image coaching experience I had with a client she’d referred to me. I wanted to describe the life coaching I provide for women and added: “Minimizing barriers; Maximizing women’s beauty and best lives – through total transformation. – Because you’ve always been a Swan.” You readers encouraged me to add the crown to the logo design, so she is crowned with beauty, grace and strength. All this considered, I’m absolutely delighted to have found a piece of decor that embodies so much about my brand – a Savvy & Chic Swan Snow Globe!

It’s amazing to me how many swan pieces have come my way/I’ve discovered since making it my logo. Or perhaps they were always there and I just didn’t notice. A case of what you look for, you find…Either way, now I’ve got my eyes wide open and on the lookout for beautiful, functional pieces for event set up, decor, marketing, etc. Apparently my Swan Sisters do, too, because they’ve gifted me with business card holders and note pads. In many ways, it’s opened up a whole new passion for me.

As a Pink Collar Savvy & Chic on Purpose entrepreneur, I believe the devil’s in the details. I’m trying to make my brand easily recognizable – aesthetically and in the way it not only looks but feels. Rachel Ashwell, founder of Shabby Chic, is one of my greatest inspirations. I admire her eye for beauty and giftedness in creating it wherever she goes. Not only that, she’s a Pink Collar Savvy & Chic business woman. Having this gorgeous Shabby Chic inspired symbol of my business in my home – I have a Simply Shabby Chic Christmas snow globe –  speaks to me and keeps my creative juices flowing. Right now, she lives on the living room hearth – which is visible from my office/dining room – so she might get moved. Five-year-old Izzy loved my SSC Christmas globe, too and couldn’t resist picking it up… Much as I adore her, Mimi wouldn’t be happy if she broke my Savvy & Chic Swan Snow Globe!

What symbols or logos speak to you as a person? An entrepreneur. How can you be Pink Collar Savvy & Chic on Purpose about incorporating them into you home or office?

Be Savvy & Chic ,

~Pink Collar Coach