It’s Day 258 of the Pink Collar Savvy & Chic on Purpose Project, and in order to get the Pink Collar Savvy & Chic final Swan logo and business card submitted for a deadline, I tweaked the final design before church and teaching Zumba this morning. I knew I wouldn’t have time afterward because of a family birthday party. Though I’ve worked on it for a while, somehow, I was still down to the wire to get them back for Saturday’s “Overcoming the Fear Factor” workshop (Please see event page at http://www.highheeledsuccess.com for info). You wouldn’t think that would be the case after I had my epiphany a few months ago and realized the Swan was the ideal image to represent my coaching agency. At that time I reached out to you readers for feedback. You kindly responded and concurred that it would be perfect. Then I solicited more feedback as I went through the design process. I’m happy to report that I was able to incorporate much of your input and what I couldn’t was largely due to formatting challenges. My hubby ended up being my last sounding board as I communicated with the designer from hotel rooms while in Chicago this week. And as is often the case, he pleasantly surprised me with his good eye and attention to detail. He became vested and seems pleased as I am with the outcome. Things may evolve as my business grows, but for now I’m excited to roll out the Pink Collar Savvy & Chic final Swan logo and business card this weekend and here with you.
As a Pink Collar Savvy & Chic entrepreneur, I have very strong opinions about my brand and its look and feel. I want the logo, business cards, blog, books, and even decor at events to be consistent and recognizable as Pink Collar Savvy & Chic. Even so, I value collaboration and believe good things can become better when multiple perspectives are provided. Furthermore, and more importantly, I want all of the above to appeal to you – my target audience. What good is it if I love everything about my brand but you don’t? Hearing that you think the Seasons of Her Soul book cover is gorgeous means a lot to me, and if it makes you want to read it, that’s even better. Likewise, I’m hopeful that the Pink Collar Savvy & Chic final Swan logo and business cards will communicate what I do and can offer to Pink Collar Swans, like you!
That said, I hope you’ll be Pink Collar Savvy & Chic on Purpose and weigh in on the final design once more. Thank you!
Be savvy & chic,
~Pink Collar Coach