It’s Day 277 of the Pink Collar Savvy & Chic on Purpose Project and the preliminary version of the Swan logo for my holistic life coaching agency is looking savvy and chic. Receiving it yesterday meant I could wrap up an intense work week on high note before heading out to dance in my second Zumbathon two weekends in a row. The young man doing the design work for me isn’t a professional graphic artist, however, because I’m a new entrepreneur myself it feels good to give another creative an opportunity to stretch his wings. Based on feedback from you readers on the two swan images I’d narrowed it down to, he incorporated the crown and the pink flower. And she had to have a pink collar, of course! Making the S part of the agency name is a request I added – I believe it works…Requesting him to pick up the crown color in the font doesn’t! He placed the image on this dark background instead of my soft signature pink just so the design would stand out for my review. I’m pleased so far and would love your input on this preliminary version to get the Swan logo looking as savvy & chic as possible before I finalize it.

Before I get to my suggestions, here’s a question:

How obvious is it that the Swan is the capital S? Is the shading necessary? Remember, the business card will be light pink…

Here are my suggested tweaks for the designer:

• Add eyelashes
• Add some light pink detail to the feathers
• Extend the feathers a bit
• Remove black from beneath bill
• Lower the collar so it sits where a woman’s necklace would/aligned with top of beak
• Remove the green leaves and place white flowers with pink centers on either side of the rose (they’ll be very subtle against business card and stationery background)
• Use a darker pink for the font lettering
• Use a different font that has an ampersand sign with similar lines as the Swan/S
• If shadowing of Swan/S is kept, use same darker pink as font lettering
• Add a space between the ampersand and Chic

As a Pink Collar Savvy & Chic on Purpose entrepreneur, I’m working hard to build not only my business but my brand. I want the logo to represent my agency’s mission: Life Coaching to facilitate The Swan Experience: Minimizing barriers; Maximizing women’s beauty and best lives – through total transformation. And it certainly needs to reflect the tagline: You’ve always been a Swan. My designer, my Swan Sister Kibby, who has contributed so much to this process, and those of you who have weighed in to get me to this point have been so helpful. Now I’m hopeful that you’ll chime in to get the logo design over the finish line and looking its Pink Collar Savvy & Chic best.

Will you be Pink Collar Savvy & Chic on Purpose and take a moment to help a Swan Sister out? Any feedback on the question or suggested tweaks is appreciated. Thank you!

Be savvy & chic,

~Pink Collar Coach