It’s Day 261 of the Pink Collar Savvy & Chic on Purpose Project, and a chunk of it was devoted to spending money to make money. Following a life coaching session with a client at my local coffee shop, where we meet for her convenience, necessitating the purchase of a chai tea latte (with non-fat milk of course), I completed my other tasks deemed “Money Making Activities”, then set about ordering business cards. Though I sent out a Swan Logo Survey for Pink Collar Savvy & Chic this week (Thanks all who participated!), these are for marketing my debut novel, Seasons of Her Soul. This should have been done back in January once the cover was perfected, however, I tried but had issues with formatting. Today, Heloise, a Pink Collar Savvy & Chic customer service Swan from Vista Print, demonstrated competence coupled with consideration in helping me finally get the job done. Not only that, based on the blurb on the back of the card, she volunteered that she was going to Amazon to order her copy when we hung up! My great experience with her, including her purchase, reinforced the fact that you’ve to spend money to make it!
Because I’m a new entrepreneur with a fledgling startup, being a good steward of my resources is more important than ever. That being the case, I try to save on things like coffee and make it at home daily vs. ordering gourmet drinks from the coffee-house. Besides, with bags of Starbucks and sugar-free syrups available for reasonable prices at TJ Maxx, Home Goods, Target, and my grocery store, Kroger, I can be my own barista! Watching for online deals and discounts on items needed for my business, such as business cards from Vista Print, is another way to get the most bang from my limited bucks. With my 41% discount, I got 250 business cards for a little over $17! Hopefully that small investment will yield great returns on book purchases. I’m pretty confident handing someone a professional looking card with the gorgeous book cover on front, an intrguing blurb from a former Cincinnati Enquirer book reviewer, and the Amazon links to the print and Kindle copies is more likely to result in a sale than me scribbling the info on a napkin!
As a Pink Collar Savvy & Chic on Purpose author and entrepreneur, I recognize the necessity of putting what I earn back into marketing efforts for my novel and to build my business and brand. Even so, when you’re just getting started with something, it can feel like taking two steps forward and three steps back. But if that something is aligned with your purpose – in my case to maximize my God-given strengths to coach, encourage and inspire women, all to His glory – then it feels like you’re still moving in the right direction. Hopefully one that yields rewards that are more valuable than the ones on which a monetary number can be placed. When that happens, it makes spending money to make money a worthy investment.
In what ways do you need to be Pink Collar Savvy & Chic on Purpose about spending money to make it in your professional life (i.e. entrepreneurial efforts)? In your personal life (i.e. investinging in a retirement fund or 401K plan)?
Be savvy & chic,
~Pink Collar Savvy & Chic
To preview or purchase my debut novel, Seasons of Her Soul, please visit Amazon at: