It’s Day 259 of the Pink Collar Savvy & Chic on Purpose Project, and I’ve devoted part of my day to trying to select the logo image for my business and have narrowed it down to two; now I’m asking for you to participate in a Swan Logo Survey to help me determine the best choice. This logo may not be the final one, but until I can have one custom designed, it will serve the purpose of allowing me to order business cards for my next event, which is a month away. Here’s the backstory and my rationale for the two options before you participate in the Swan Logo Survey.

Backstory

A pink background with feminine details in the font and logo have always been my dream for Pink Collar Savvy & Chic, but I couldn’t nail down the right logo. I’d also received feedback that I needed to hone in on my target audience/mission. After months of struggle, in September of last year, I had an epiphany following an image coaching session with a client. She’d done a lot of hard work through career coaching and had made significant changes in many areas. Her professional packaging, however, was not one of them, even though she’d lost a significant amount of weight. My partner in crime of the good kind, Kay Fittes of High Heeled Success, referred her to me saying, “I can’t wait for you to get your paws on her!” You see, for many years, this Pink Collar center administrator had been living and “an ugly duckling” existence. Haters and saboteurs had caused her to forget who she really is. During our image coaching, I did what I love – Not only dressing her but addressing her issues. I also recognized her gorgeous eyes, skin, and hair… After outfitting her with several wardrobe options that maximize her beauty and trimmer figure, we met with the team I’d assembled (a make up artist and master hairstylist), to bring out more of the beauty that had been there all along. By the end of the total transformation, it was evident to all that she hadn’t been changed into something new; rather, she’d been reminded of what she’d always been – a Swan.

This powerful encounter resulted in me making the following changes to Pink Collar Savvy & Chic:

Logo: Swan (Previously I tried to come up with a pink shirt, but that just didn’t feel right…)

Mission Statement:

Coaching women to facilitate The Swan Experience: Minimizing personal barriers; Maximizing women’s beauty and best professional lives – through total transformation.

Tagline:

You’ve always been a Swan.

Logo Options & Rationale

#1 – My Soul Sister, Kibby found this one. Love the overall Shabby Chic painting look. Love the pink bill, and I like the flowers on her head. I want a pink floral collar around her neck, but haven’t been able to find one. Kibby’s son, a graphic artist may be able to design one later…Don’t care for the orange in the flowers and the leaves seem to be a bit much…

 # 2 – Found this one today. Again, love the simple Shabby Chic lines. Love her pink bill. I LOVE these flowers – a rose with softer colors than above, and they’re symmetrical . The crown was debatable until I realized it has three prongs, so the tagline could be expanded to “You’ve always been a Swan – Crowned with beauty, grace and strength.”, which is what drew me to the swan initially. In additon, the softer pink and overall color palette would allow me to pick up the gold for the font, which would make it elegant as opposed to childlike (feedback I’d received on a similar image without the gold and florals).

As a Pink Collar Savvy & Chic on Purpose entrepreneur, I’d really appreciate you weighing in by just taking the time to comment #1 or #2, along with why if so inclined.

Hope you’ll be Pink Collar Savvy & Chic on Purpose and help a Swan Sister out! Thank you!

Be savvy & chic,

~Pink Collar Coach