Day 143 of the Pink Collar Savvy & Chic on Purpose Project had me doing nothing but networking from sunup ’til sundown. My day started with my local H7 Connect meeting where I got some amazing feedback on my business model from marketing and branding experts. During the variation on our 30 second commercial where we were to give our name, business, and a problem we can solve, I pitched my new focus: “I’m the Pink Collar Coach, Tammi Ector, founder of Pink Collar Savvy & Chic. I’m a life coach for professional women. I coach them to minimize their personal barriers to maximize their beauty and best professional life.” I also added that I specialize in the Ds (i.e. divorce, depression, dysfunctional relationships, disheveled appearance, disorganized space, etc.). Afterwards, it was so rewarding to have people tell me not only how unique the model is but that it’s inspirational! I kinda nailed it. ; ).
In addition to the great feedback, I also connected to individuals who either know someone who needs my services or who wanted to provide referrals about my business. Before I knew it, it was time to head to my second networking event with eWomen. It was my first time attending and I had a nostalgic moment when I arrived at the Oasis in Loveland and our meeting was in the same room where I presented there for the first time back in 2011. We had a a wonderful meeting as well and I met truly amazing, successful, resilient women. We offered one another support, resources and referrals, and I’m looking forward to attending again next week.
On my way home, I stopped at Life Way, the Christian book store, and got the contact information for the manager so I can get my debut novel, Seasons of Her Soul, placed there and hopefully do a book signing. I also picked up a new novel from the publisher of my book, and as much I’d love to read it for pleasure only, it’s part homework because yesterday, I was informed that I have to do some revisions on the book, specifically around the graphic domestic violence scenes, so they appeal more to readers…Whether pleasure reading or for work, it wasn’t to be, however, because although the day’s networking was technically done, I had a ton of prep to do for tomorrow’s.
Tomorrow, my long awaited Zumba certification training will have me dancing from 8am until 5pm. Then, I go straight from there to a writing conference where I’m presenting on “Setting S.M.A.R.T. Writing Goals” and singing Francesca Batistelli’s “Write Your Story” to close the evening. Writing the content was only part of what I needed to do – preparing to network – getting my business cards, music CD and mailing list together was just as important.
As a Pink Collar Savvy & Chic on Purpose Chick who doesn’t always feel comfortable with networking, I am comfortable building relationships. And that’s what I felt like I did today. Yes, I want to promote my business, but more than anything, I want to meet the needs of women who need my services. If I can help a woman to prevent her personal life struggles from derailing (another D) her career, like the woman who shared with me about how having a child with disabilities has impacted her employment, or the one who’s been through a divorce, death of her parents, and several medical diagnoses (more Ds!), then I’m humbled and honored that the Lord gives me a day doing nothing but networking. Actually, now that I think about it, I’m doing a whole lot more…
What about you? How can you use networking to live your purpose and meet the needs of those you encounter?
Be savvy & chic,
~Pink Collar Coach