It’s Day 118 of the Pink Collar Savvy & Chic on Purpose Project, and I’d like to thank those of you who weighed in on the post asking for feedback on my idea to use a swan as the logo for my agency which now shares its name with the blog. I appreciate the kind comments, along with the graphics and other suggestions some of you sent. What I haven’t shared yet is only hours after posting, I found something special that makes me believe the swan logo is the savvy & chic way for me to go.

While in the children’s department at Home Goods (I always look around there and have found many items I use in “adult” spaces), I spotted a beautiful swan book end. Though small, she doesn’t look childlike at all, but depicts beauty, grace and power, all in a petite piece. It felt like such confirmation! I searched almost frantically for the other book end but to no avail. Disappointed, I then realized, finding only one was even further confirmation that a single swan may be the strongest representation of my brand and the women I serve – you!

Add to that how I was blown away when I did some research and learned that a female swan is called a pen! How fitting for a girl whose “Pink Collar Portfolio” includes coaching, writing, training, speaking, singing, image and interior consultations, but whose first love has always been writing?

As a Pink Collar Savvy & Chic on Purpose Chick who is trying to figure out so many things as I transition from always having worked for others to going full-throttle with operating my agency full-time, I’d really love some additional feedback, so please weigh in. I hope to hear from you. In the meantime, I’m prepping for tomorrow morning’s image consultation. Regardless of whether I end up with this logo or not, my message to women – transition to transformation, whether they feel they’ve been an ugly duckling or not,  will continue to be “You’ve always been a swan.”