On Day 111 of the Pink Collar Savvy & Chic Project, I had an epiphany. For years I’ve been considering what type of logo to use for my agency but could never land on the perfect fit to represent what I do. Of course I’ve considered all types of pink collars. And for a brief period I thought flamingos would be foot the bill (Please excuse my pun – I couldn’t help it!), that is until I learned the lawn version have some bizarre connection to swinging…Glad I dodged that bullet!
Then yesterday, when I went back to TJ Maxx to pick up my serendipitous Shabby Chic inspired folding screen find, I spotted a small white succulent pot that I mistook for a swan. I thought it was pretty but didn’t purchase it. Once I got home last night, I couldn’t get it out of my head. Upon researching I learned that swans represent beauty, dignity, elegance, grace, power, and transformation, along with many other positive things. Besides all that, they’re just pretty and a little Shabby Chic. Add to that the connection to ballet and be still my heart. Now I’m almost certain I’ve found the right fit. Unfortunately, when I rushed back to buy the “swan”, I learned it was actually a duck!
Conversely, the women I coach have never been ugly ducklings literally or figuratively. They have always been swans. Take my image consultation client for example. As was the case in Hans Christian Andersen’s “Tale of the Ugly Duckling”, her “transformation” was not becoming someone new, it was her recognizing the beauty she possessed all along. The overwhelming response she, and I in turn, are receiving feels like confirmation that the swan is my perfect logo fit.
Still, I’d love your feedback on the image below and my ideas on how I’d like to integrate my existing business card into it, minus their logo and the weird diamonds. These wouldn’t be visible on my cards. Disclaimer: I have paid for Shutterstock use of images, but for some reason their logo still appears. Just saying’. Just in case…
As a Pink Collar Savvy & Chic on Purpose Chick who presented a workshop on “Asking Powerful Questions” to a group of youth mentors this evening, instead of being tired, I couldn’t wait to get home and blog about my epiphany. And even though I’ll be getting business cards to promote my book, and my writing coach has informed me I need to have a website with my name in the domain, as I told Kay Fittes of High Heeled Success when I first came up with Pink Collar Savvy & Chic, I’m pretty married to the swan at this point.
As a Pink Collar Savvy & Chic Soul Sister, I’d love to have you weigh in. Thank you!
Be savvy & chic,
~Pink Collar Coach